A small practice, run by one person.

What she does

Fiona handles the buying and placing of exact-match .com names: addresses that spell out a trade, a product or a region. She offers each one to the few companies it actually describes, most of them owner-led firms, professional practices and growing mid-market brands across the Mid-Atlantic and the Northeast.

She came to it from some six years spent on brand strategy for online businesses and on managing collections of domains, where the same question kept coming up from the client side: the name a customer would type was held by someone else, and nobody knew how to ask for it without the price doubling. Coadapt is the answer she would have wanted then. A plain note, one figure, and no fuss if the timing is wrong.